Company Analysis: Determining Strategic CapabilityISBN: 978-0-471-49454-6
Hardcover
250 pages
May 2001
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction.
The Purposes and Nature of the Appraisal.
Assessing Financial Performance.
The Marketing Audit.
Appraising Production.
Auditing Technology and Innovation.
HRM, Management Effectiveness, Culture and Structure.
Evaluation of Information Systems.
Taking a Process View.
Core Competencies and Related Methods.
Industry Analysis.
Conclusions: Finding the Real Strengths and Weaknesses.
Index.
The Purposes and Nature of the Appraisal.
Assessing Financial Performance.
The Marketing Audit.
Appraising Production.
Auditing Technology and Innovation.
HRM, Management Effectiveness, Culture and Structure.
Evaluation of Information Systems.
Taking a Process View.
Core Competencies and Related Methods.
Industry Analysis.
Conclusions: Finding the Real Strengths and Weaknesses.
Index.
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