Reinspiring the Corporation: The Seven Seminal Paths to Corporate Greatness

Introduction: The Need for a New Paradigm.

The Reinspiration Model.

The Way Corporations Think About Competitiveness: Is There Really a Problem?

The Origins of the Seven Well-Trodden Paths to Reinspiration.

Corporate Reinspiration: What's in it for the Individual?

Path 1: Reinstating a Framework of Moral Authority.

Path 2: Refocusing the Corporation on Collective Outcomes.

Path 3: Cultivating a Common Language, Idiom and Identity.

Path 4: Embedding a Shared Corporate Heritage.

Path 5: Releasing the Flow of Ideas: Inspiring the Asking of the Big Questions.

Path 6: Invoking an Aspirational View of the Collective Future.

Path 7: Cultivating Corporate Mystique.

The Shape of the Reinspired Corporation: Towards a New Dawn.

Select Bibliography.

Index.