Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

DERRICK KINNEY, a Dallas/Fort Worth–based financial planner, has been named the “most recognized” financial advisor in the Dallas/Fort Worth area, and has appeared in the media more often than any of his firm’s 10,000 advisors. Nationally, Kinney has been featured in Investment Advisor magazine and has been interviewed by Bloomberg Television, CBS Marketwatch, BusinessWeek, Investment News, Ticker, and Forbes. Locally, Kinney is seen weekly on the NBC Dallas affiliate as a financial expert and his byline financial column appears in the Fort Worth Business Press. In addition to his own successful planning practice, Kinney runs Palladium Media Consulting, which advises financial professionals across the country on how to position themselves as financial experts in their local media. Kinney is a nationally recognized speaker and regularly gives seminars to large groups of planners.