Ford Tough: Bill Ford and the Battle to Rebuild America's AutomakerISBN: 978-0-471-47966-6
Hardcover
280 pages
October 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Prologue.
CHAPTER 1: The Rouge.
CHAPTER 2: Lessons in Leadership.
CHAPTER 3: Ground Zero.
CHAPTER 4: Dark Days in Dearborn.
CHAPTER 5: Taking Charge.
CHAPTER 6: The New Face of Ford.
CHAPTER 7: Getting Back to Basics.
CHAPTER 8: Surviving the Cold of Winter.
CHAPTER 9: Momentum.
CHAPTER 10: America’s Best-Selling Truck Is New Again.
CHAPTER 11: Bargaining for a Future.
CHAPTER 12: A Town Hall Meeting.
CHAPTER 13: The Year of the Car.
CHAPTER 14: From Escape to Reality.
CHAPTER 15: Great Products, Strong Business, Better World.
Acknowledgments.
Notes.
Index.