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Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker

ISBN: 978-0-471-47966-6
Hardcover
280 pages
October 2004
List Price: US $35.00
Government Price: US $17.85
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Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker (0471479667) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Prologue.

CHAPTER 1: The Rouge.

CHAPTER 2: Lessons in Leadership.

CHAPTER 3: Ground Zero.

CHAPTER 4: Dark Days in Dearborn.

CHAPTER 5: Taking Charge.

CHAPTER 6: The New Face of Ford.

CHAPTER 7: Getting Back to Basics.

CHAPTER 8: Surviving the Cold of Winter.

CHAPTER 9: Momentum.

CHAPTER 10: America’s Best-Selling Truck Is New Again.

CHAPTER 11: Bargaining for a Future.

CHAPTER 12: A Town Hall Meeting.

CHAPTER 13: The Year of the Car.

CHAPTER 14: From Escape to Reality.

CHAPTER 15: Great Products, Strong Business, Better World.

Acknowledgments.

Notes.

Index.

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