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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

ISBN: 978-0-471-47611-5
Hardcover
320 pages
December 2004
List Price: US $44.00
Government Price: US $22.44
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (0471476110) cover image
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Acknowledgments.

Introduction.

1. The Case for Doing at Least Some Good.

2. Corporate Social Initiatives: Six Options for Doing Good.

3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes.

4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales.

5. Corporate Social Marketing: Supporting Behavior Change Campaigns.

6. Corporate Philanthropy: Making a Direct Contribution to a Cause.

7. Community Volunteering: Employees Donating Their Time and Talents.

8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes.

9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause.

10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations.

Notes.

Index.

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