Corporate Social Responsibility: Doing the Most Good for Your Company and Your CauseISBN: 978-0-471-47611-5
Hardcover
320 pages
December 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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PHILIP KOTLER is the S. C. Johnson Distinguished Professor of
International Marketing at Northwestern University's Kellogg School
of Management. One of the world's top authorities on marketing, he
is also the author of thirty-five books, including Marketing
Insights from A to Z, also from Wiley.
NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.