The Good Corporate Citizen: A Practical GuideISBN: 978-0-471-47565-1
Hardcover
216 pages
March 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Corporate citizenship refers to the way a company integrates basic
social values with everyday business practices, operations and
policies. A corporate citizenship company understands that its own
success is intertwined with societal health and well being.
Therefore, it takes into account its impact on all stakeholders,
including employees, customers, communities, suppliers, and the
natural environment.
This handbook draws from the author?s experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend.
Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of America?s most respected nonprofit organizations.