Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd EditionISBN: 978-0-471-47064-9
Paperback
672 pages
April 2004
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Offers concise, clear, and practical explanations of complex concepts
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Covers core datat mining techinques, including: decision trees; neural networks; collaborative filtering; association rules, link analysis, clustering; and survival analysis
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Provides an overview of data mining best practices and how to perform data mining using simple tools like Excel.
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Includes advanced chapters which cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining at your company.
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