Pricing for Profitability: Activity-Based Pricing for Competitive AdvantageISBN: 978-0-471-41535-0
Hardcover
288 pages
October 2001
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Acknowledgements.
Preface.
Pricing for Profitability.
Economics and Demand.
Competitive Strategy and Pricing.
Understanding Pricing Strategy.
Costs.
Activity-Based Costing.
Activity-Based Pricing.
Activity-Based Pricing Models.
Influence of Capacity Utilization.
Target Pricing.
Price Negotiations.
Conclusions and Summary.
Glossary.
Index.
Preface.
Pricing for Profitability.
Economics and Demand.
Competitive Strategy and Pricing.
Understanding Pricing Strategy.
Costs.
Activity-Based Costing.
Activity-Based Pricing.
Activity-Based Pricing Models.
Influence of Capacity Utilization.
Target Pricing.
Price Negotiations.
Conclusions and Summary.
Glossary.
Index.