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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

ISBN: 978-0-471-41535-0
Hardcover
288 pages
October 2001
List Price: US $145.00
Government Price: US $92.80
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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage (0471415359) cover image
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Acknowledgements.

Preface.

Pricing for Profitability.

Economics and Demand.

Competitive Strategy and Pricing.

Understanding Pricing Strategy.

Costs.

Activity-Based Costing.

Activity-Based Pricing.

Activity-Based Pricing Models.

Influence of Capacity Utilization.

Target Pricing.

Price Negotiations.

Conclusions and Summary.

Glossary.

Index.
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