Getting Started in Speaking, Training, or Seminar ConsultingISBN: 978-0-471-38882-1
Paperback
272 pages
November 2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgments.
Introduction.
Overview of the Speaking, Training, and Seminar Business.
Picking a Topic.
Putting Together Your Program.
Getting Good.
Market Opportunity #1: Keynotes and Breakouts.
Market Opportunity #2: Corporate Training.
Market Opportunity #3: Self-Sponsored Public Seminars.
Market Opportunity #4: Colleges and Public Seminar Companies.
Marketing Yourself to Meeting Planners.
Marketing Yourself to Training Directors and Human Resources Departments.
Promoting Yourself on the Internet.
Contracts, Letters of Agreement, Fees, Terms.
The 4 R's: Making Money from Referrals, Repeat Business, Reprints, and Resales.
Boosting Your Speaking Income with Information Products.
Increasing Your Income Through Consulting.
Appendix A: Bibliography.
Appendix B: Software.
Appendix C: Forms.
Appendix D: Organizations and Public Seminar Companies.
Appendix E: Recommended Vendors.
Appendix F: Sample Documents.
Appendix G: Web Sites.
Appendix H: Consulting and Speaking Specialties and Industries.
Appendix I: Credit Card Merchant Accounts.
Index.
About the Author.
Introduction.
Overview of the Speaking, Training, and Seminar Business.
Picking a Topic.
Putting Together Your Program.
Getting Good.
Market Opportunity #1: Keynotes and Breakouts.
Market Opportunity #2: Corporate Training.
Market Opportunity #3: Self-Sponsored Public Seminars.
Market Opportunity #4: Colleges and Public Seminar Companies.
Marketing Yourself to Meeting Planners.
Marketing Yourself to Training Directors and Human Resources Departments.
Promoting Yourself on the Internet.
Contracts, Letters of Agreement, Fees, Terms.
The 4 R's: Making Money from Referrals, Repeat Business, Reprints, and Resales.
Boosting Your Speaking Income with Information Products.
Increasing Your Income Through Consulting.
Appendix A: Bibliography.
Appendix B: Software.
Appendix C: Forms.
Appendix D: Organizations and Public Seminar Companies.
Appendix E: Recommended Vendors.
Appendix F: Sample Documents.
Appendix G: Web Sites.
Appendix H: Consulting and Speaking Specialties and Industries.
Appendix I: Credit Card Merchant Accounts.
Index.
About the Author.
Related Titles
More By This Author
Consulting
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