Digital Marketing: Global Strategies from the World's Leading ExpertsISBN: 978-0-471-36122-0
Paperback
432 pages
February 2001
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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JERRY WIND is Lauder Professor of Marketing and Director of the SEI
Center for Advanced Studies in Management at the Wharton School as
well as a marketing and business strategy consultant to such
companies as Edward Jones & Company, SEI Corporation, and BMS.
He is on the boards of a number of dot-com startups. Wind is the
author of over 200 articles and eighteen books, including Driving
Change: How the Best Companies Are Preparing for the 21st
Century.
VIJAY MAHAJAN is John P. Harbin Centennial Chair of Business at the College of Business Administration of the University of Texas at Austin, specializing in new product development and diffusion, forecasting, marketing strategy, and marketing research methodologies.
VIJAY MAHAJAN is John P. Harbin Centennial Chair of Business at the College of Business Administration of the University of Texas at Austin, specializing in new product development and diffusion, forecasting, marketing strategy, and marketing research methodologies.