Starting and Building Your Own Accounting Business, 3rd Edition

How to Succeed in the Accounting Business in the New Millenium.

Structuring Your Accounting Business.

Choosing a Location.

Accounting Office Logistics.

Charting Your Course: The Business Plan.

Niche Market Resources.

Accounting Software.

Developing the Marketing Plan.

Prospecting Means Business.

Selling Skills for Accounting Professionals.

Client Personality Styles.

Selling According to Personality Type.

Making Effective Sales Calls.

Basic Business Services.

Consulting, Partnering, and the Internet.

Pricing, Cash Flow, Practice Development, and Management.

Glossary.

Index.

About the Author.