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World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology

ISBN: 978-0-471-32605-2
Hardcover
254 pages
March 1999
List Price: US $36.95
Government Price: US $19.89
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World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology (0471326054) cover image
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JIM HOLDEN is the founder and CEO of Holden Corporation, an internationally recognized leader in sales and marketing effectiveness. The company has pioneered the first proven methodology to align sales and marketing in today's marketplace, working with major industries worldwide, including an impressive array of Fortune 1000 companies. Holden is the author of Power Base Selling: Secrets of an Ivy League Street Fighter, also published by Wiley.

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