Act Like an Owner: Building an Ownership Culture

Preface ix

PART I: THE INTERNAL FRANCHISE 1

1 The Power of an Ownership Culture 9

2 Creating a Workplace Brand 23

3 Modeling Your Business 43

4 Employee or Entrepreneur 69

PART II: THE LAW OF THE HARVEST 85

5 The Seeds or the Soil? 89

6 The Reward of Ownership 119

7 The First Signs of Growth 139

8 Weed and Feed 165

9 The Harvest 181

PART III: AN OWNERSHIP CULTURE AT WORK 197

10 Applying an Ownership Culture 205

11 What Goes Around Comes Around 215

Notes 225

Index 229