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The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients

ISBN: 978-0-471-29314-9
Paperback
192 pages
March 1999
List Price: US $88.50
Government Price: US $61.40
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The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients (0471293148) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.

What is Marketing?

The Role of the Marketing Account Manager/Rainmaker: or How To Do It Yourself.

The Internal Audit: The Foundation of a Realistic Business Plan.

The External Audit: A Reality Check.

Targeting and Tracking: How to Find the Best Clients.

Positioning and Image.

The Marketing and Self-Promotion Program.

Successful Marketing Programs.

Account Management Skills: Keeping the Client.

Continuing Education: The Thinking Designer.

Index.
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