The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best ClientsISBN: 978-0-471-29314-9
Paperback
192 pages
March 1999
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
|
LINDA COOPER BOWEN, marketing consultant, offers a unique perspective on the marketing problems of the design professional. A graduate of Carnegie Mellon University and a former graphic designer, she understands the attitudes and priorities of the artistic personality. Following a productive career as a designer in Manhattan, she moved to the account management side of the business and worked for over fifteen years with a number of prominent firms in New York and Los Angeles. In addition to her numerous articles on designers and professional practice for Graphis, I.D., Communication Arts, and The AlGA (American Institute of Graphic Arts) Journal, she has taught marketing workshops at the University of California at Santa Barbara, Parsons School of Design, and Pratt Institute's Design Management Graduate Program, New York.