Managing the Development of New Products: Achieving Speed and Quality Simultaneously Through Multifunctional TeamworkISBN: 978-0-471-29183-1
Paperback
272 pages
September 1993
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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About the Authors Milton D. Rosenau, Jr., is President of RosenauConsulting Company, a firm that helps Fortune 500 companies andothers bring profitable new product ideas to market. As a corporateofficer, he has been responsible for developing both consumer andbusiness-to-business new products. John J. Moran is President ofJ.J. Moran & Associates, a marketing company that specializesin acquisition and application of market information. He lecturesfrequently and has written several published papers on marketingand business planning topics. Both authors are certified managementconsultants and members of the Product Development & ManagementAssociation.
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