The PDMA ToolBook 2 for New Product DevelopmentISBN: 978-0-471-47941-3
Hardcover
576 pages
October 2004
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This book covers all aspects of product development, from the
creation of the concept through development and design to the final
production, marketing, and service. The contributors are members of
the Product Development and Management Association (PDMA) and come
from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand,
and Oscar Mayer. The perfect follow-up to the successful handbook
by the same organization.