Textbook
Menu Design: Merchandising and Marketing, 4th EditionISBN: 978-0-471-28983-8
Hardcover
224 pages
January 1991, ©1990
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Here in a single, thoroughly updated volume, is everything you must
know to develop a menu that will dramatically enhance a
restaurant's image. The Fourth Edition addresses the full
spectrum of restaurant establishments and the entire gamut of menu
possibilities from the perspective of design.