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Textbook
Menu: Pricing and Strategy, 4th EditionISBN: 978-0-471-28747-6
Paperback
240 pages
July 1996, ©1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Menu Development.
The Physical Menu.
Marketing Strategies.
Economic Strategies.
Pricing Support Systems.
Menu Pricing Strategies.
Guidelines for Success.
Sample Menus and Comments.
Accuracy in Menus.
Appendices.
Glossary.
Bibliography.
Index.
The Physical Menu.
Marketing Strategies.
Economic Strategies.
Pricing Support Systems.
Menu Pricing Strategies.
Guidelines for Success.
Sample Menus and Comments.
Accuracy in Menus.
Appendices.
Glossary.
Bibliography.
Index.
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Food Service Operations & Management
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