Media Training 101: A Guide to Meeting the Press

INTRODUCTION.

PART ONE: Understanding the Media.

CHAPTER 1: Foundational Rules for Media Success.

CHAPTER 2: How Journalists Think and Behave.

CHAPTER 3: Responding to Journalists.

CHAPTER 4: What Is News?

PART TWO: Practice Facing the Media.

CHAPTER 5: Key Message Point Workshop 65

CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73

CHAPTER 7: Playing the Interview Game and Winning.

CHAPTER 8: Putting the Organic Keyword Method to Work.

CHAPTER 9: Key Message Point Practice Questions.

PART THREE: Giving a Great Interview.

CHAPTER 10: Interviews: What Is What and Who Is Who.

CHAPTER 11: Things You Should Never Say to a Reporter.

CHAPTER 12: When Things Go Wrong.

CHAPTER 13: Dress for Media Success.

PART FOUR: Implementing Media Training on the Fly.

CHAPTER 14: When the Media Just Shows Up.

CHAPTER 15: Crisis Control.

CHAPTER 16: How to Write and Review a Press Release.

CHAPTER 17: How to Pitch Your Company’s Story.

CHAPTER 18: How to Hire PR That Works.

CHAPTER 19: How to Create a Stellar Press Kit.

CHAPTER 20: Media Training and the World Wide Web.

CHAPTER 21: PR Lessons from Law School.

CONCLUSION.

GLOSSARY.

ACKNOWLEDGMENTS.

INDEX.

ABOUT THE AUTHOR.