Enterprise Marketing Management: The New Science of Marketing

Dave Sutton, Tom Klein, Sergio Zyman (Foreword by)

ISBN: 978-0-471-26772-0

Hardcover

224 pages

May 2003

List Price:	US $38.00
Government Price:	US $19.38
Enter Quantity: Buy

Enterprise Marketing Management: The New Science of Marketing (0471267724) cover image

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The founder of Zyman Marketing Group and bestselling author of The End of Marketing As We Know It, Segio Zyman has been developing his cutting-edge marketing principles for years. This books shows how organizations can use the ideas laid out in End of Marketing to develop more logical and effective marketing strategies. In his introduction, he calls Enterprise Marketing Management the ideal companion book to The End of Marketing As We Know It and The End of Avertising As We Know It.
This book introduces students to a new science of marketing, coined Enterprise Marketing Management. The approach posited in this book will revolutionize the way marketing departments interact with their parent organizations, making them the integral players they ought to be in creating company image and value. This is must-read for top management looking to exercise the full potential of their marketing departments.