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Textbook
Dollars and Events: How to Succeed in the Special Events BusinessISBN: 978-0-471-24957-3
Hardcover
320 pages
March 1999, ©1999
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Choosing Success.
Vision, Mission, Strategic Planning.
The Event Business Audit.
Research.
Dollar Wise.
Finding Capital.
Monitoring Success.
The Marketing Plan.
Finding and Keeping Great People.
Achieving Success.
Appendix.
Index.
Vision, Mission, Strategic Planning.
The Event Business Audit.
Research.
Dollar Wise.
Finding Capital.
Monitoring Success.
The Marketing Plan.
Finding and Keeping Great People.
Achieving Success.
Appendix.
Index.
Related Titles
Catering & Events Management
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
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