Kellogg on Integrated MarketingISBN: 978-0-471-20476-3
Hardcover
336 pages
November 2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"...competently tackles a wide range of important issues..." (Marketing, February 2004)
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