Kellogg on Integrated MarketingISBN: 978-0-471-20476-3
Hardcover
336 pages
November 2002
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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DAWN IACOBUCCI is the Coca-Cola Distinguished Professor of
Marketing and Head of the Marketing Department at the University of
Arizona in Tucson. She was previously professor of marketing at the
Kellogg School of Management, Northwestern University. She also
served as editor of and contributor to Kellogg on Marketing
(Wiley).
BOBBY CALDER is the Charles H. Kellstadt Distinguished Professor of Marketing and Professor of Psychology at the Kellogg School of Management, Northwestern University. He is Director of Research for the Media Management Center at Northwestern and Codirector of the media MBA program at Kellogg.