Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Integration

STRATEGIC PERSPECTIVE ON M&A PLANNING.

"Marketing Due Diligence" in Strategic Mergers and Acquistions.

Quest for Strategic Advantage Through Mergers and Acquisitions.

Essence of Strategic Mergers and Acquisitions: Focusing on Revenue Enhancement.

ANALYZING TARGET COMPANIES.

Evaluating Market Dynamics: Starting Point of Target Company Examinations.

Analyzing a Target Company's Products and Product-Development Capabilities.

Analyzing the Target Company's Customer Base.

Evaluating a Target Company's Employees: A Skills-Based Approach to Personnel Decision Making.

Analyzing the Target Company's Management Functions and Processes.

STRATEGIES FOR INTEGRATION.

Understanding and Acting on the Challenges of Postmerger Integration.

Analyzing and Aligning Corporate Cultures.

Aligning Products and Product Management Processes.

Employee and Organizational Communication Strategies.

Training: Catalyst of Integration and Skills Transfer.

Reward and Recognition Programs and Employee Motivational Techniques.

Postmerger External Communication Strategies Supporting the Merger's Launch.

Designing the Merged Firm's Organizational Structure: A Framework for Decision Making.

Appendix.

Index.