Textbook

Services Marketing

ISBN: 978-0-471-18034-0

Paperback

596 pages

List Price:	US $213.95
Government Price:	US $159.96
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Services Marketing (0471180343) cover image

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A full complement of pedagogical aids. Each chapter includes chapter objectives, boxed illustration files, a summary of chapter objectives, review questions, discussion and critical thinking exercises, an opportunity for students to access the Internet, a glossary of key terms, and a short case with questions designed to elicit critical thinking on the part of students.
A behavioral, managerial approach to the study of services marketing that is relevant to today's business environment.
Coverage of both domestic and international services marketing.
The text has many cases: thirteen end-of-chapter cases with discussion questions and eight comprehensive cases requiring students to integrate multiple concepts and theories.