Textbook
Services MarketingISBN: 978-0-471-18034-0
Paperback
596 pages
September 1997, ©1998
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- A full complement of pedagogical aids. Each chapter includes chapter objectives, boxed illustration files, a summary of chapter objectives, review questions, discussion and critical thinking exercises, an opportunity for students to access the Internet, a glossary of key terms, and a short case with questions designed to elicit critical thinking on the part of students.
- A behavioral, managerial approach to the study of services marketing that is relevant to today's business environment.
- Coverage of both domestic and international services marketing.
- The text has many cases: thirteen end-of-chapter cases with discussion questions and eight comprehensive cases requiring students to integrate multiple concepts and theories.