Divide and Conquer: Target Your Customers Through Market SegmentationISBN: 978-0-471-17633-6
Hardcover
240 pages
June 1998
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The Rodeo Circuit.
Stuck on You.
Medical Marketing.
Let 'Em Eat Drake's.
Marketing Peace.
Chicken Fight.
Modern Stone Age Marketing.
Your Place or Mine?
Marketing the Misunderstood.
Tender Loving Health Care.
Community Ties.
Phoning Home.
Lite Makes Right.
Taking Stock.
Getting a Web Site on the Right Track.
The Future of Selective Marketing.
Index.
Stuck on You.
Medical Marketing.
Let 'Em Eat Drake's.
Marketing Peace.
Chicken Fight.
Modern Stone Age Marketing.
Your Place or Mine?
Marketing the Misunderstood.
Tender Loving Health Care.
Community Ties.
Phoning Home.
Lite Makes Right.
Taking Stock.
Getting a Web Site on the Right Track.
The Future of Selective Marketing.
Index.
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