Divide and Conquer: Target Your Customers Through Market SegmentationISBN: 978-0-471-17633-6
Hardcover
240 pages
May 1998
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The Rodeo Circuit.
Stuck on You.
Medical Marketing.
Let 'Em Eat Drake's.
Marketing Peace.
Chicken Fight.
Modern Stone Age Marketing.
Your Place or Mine?
Marketing the Misunderstood.
Tender Loving Health Care.
Community Ties.
Phoning Home.
Lite Makes Right.
Taking Stock.
Getting a Web Site on the Right Track.
The Future of Selective Marketing.
Index.
Stuck on You.
Medical Marketing.
Let 'Em Eat Drake's.
Marketing Peace.
Chicken Fight.
Modern Stone Age Marketing.
Your Place or Mine?
Marketing the Misunderstood.
Tender Loving Health Care.
Community Ties.
Phoning Home.
Lite Makes Right.
Taking Stock.
Getting a Web Site on the Right Track.
The Future of Selective Marketing.
Index.
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