Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More SalesISBN: 978-0-471-16568-2
Paperback
320 pages
April 1997
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What You Can Achieve at a Trade Show (That You Never Thought YouCould).
How to Pick the Right Show.
Why a Potent Exhibit Strategy Sets the Stage for MaximumSales.
How to Turn Your Exhibit into a Buyer Magnet.
The Rewards of Guerrilla Selling on the Trade Show Floor.
Setting Up at the Show with No Hassles, in Record Time.
Trade Show Peak Performance.
Making the Connection That Creates a New Customer.
Guerrilla Presentations They'll Never Forget.
Inside Secrets Trade Show Pros Know and Use.
How to Make Your Show Really Pay Off Big.
How to Measure Your Show Success.
Bibliography.
Appendix.
Index.
How to Pick the Right Show.
Why a Potent Exhibit Strategy Sets the Stage for MaximumSales.
How to Turn Your Exhibit into a Buyer Magnet.
The Rewards of Guerrilla Selling on the Trade Show Floor.
Setting Up at the Show with No Hassles, in Record Time.
Trade Show Peak Performance.
Making the Connection That Creates a New Customer.
Guerrilla Presentations They'll Never Forget.
Inside Secrets Trade Show Pros Know and Use.
How to Make Your Show Really Pay Off Big.
How to Measure Your Show Success.
Bibliography.
Appendix.
Index.
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