Disruption: Overturning Conventions and Shaking Up the MarketplaceISBN: 978-0-471-16565-1
Hardcover
256 pages
October 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Written by the CEO of one of the top worldwide advertising agencies, BDDP Group.
- Introduces a breakthrough new approach to advertising: disruption, which focuses on defying the conventions of traditional advertising.
- Includes examples from many well-known ad campaigns, including those from other countries.
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