Disruption: Overturning Conventions and Shaking Up the MarketplaceISBN: 978-0-471-16565-1
Hardcover
256 pages
December 1996
|
About the author
JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director at Saatchi & Saatchi in Paris and CEO of Young & Rubicam in Paris.