Disruption: Overturning Conventions and Shaking Up the Marketplace

ISBN: 978-0-471-16565-1

Hardcover

256 pages

October 1996

List Price:	US $55.00
Government Price:	US $29.58
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About the author

JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director at Saatchi & Saatchi in Paris and CEO of Young & Rubicam in Paris.