Textbook
Strategic Management in the Global Economy, 3rd EditionISBN: 978-0-471-15873-8
Paperback
592 pages
August 1996, ©1997
|
Partial table of contents:
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.