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Strategic Management in the Global Economy, 3rd Edition

ISBN: 978-0-471-15873-8
Paperback
592 pages
November 1996, ©1997
List Price: US $191.95
Government Price: US $135.63
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Strategic Management in the Global Economy, 3rd Edition (0471158739) cover image

Partial table of contents:

GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.

Vernon: Where Are the Multinationals Headed.

THE GLOBALIZATION PROCESS.

Melin: Internationalization as a Strategy Process.

COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.

Porter: Changing Patterns of International Competition.

COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.

Dunning: The Competitive Advantage of Countries and MNEActivity.

STRATEGIC ALLIANCES.

Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.

MARKETING.

Ohmae: The Rise of the Region State.

PRODUCTION.

MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.

R&D AND TECHNOLOGY MANAGEMENT.

De Meyer: Management of International R&D Operations.

FINANCE.

Lessard: Global Competition and Corporate Finance in the1990s.

ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.

Hofstede: The Business of International Business Is Culture.

INFORMATION AND INFORMATION PROCESSING.

Babbar and Rai: Competitive Intelligence for InternationalBusiness.

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