Wiley.com
Print this page Share
Textbook

Strategic Management in the Global Economy, 3rd Edition

ISBN: 978-0-471-15873-8
Paperback
592 pages
August 1996, ©1997
List Price: US $191.95
Government Price: US $135.63
Enter Quantity:   Buy
Strategic Management in the Global Economy, 3rd Edition (0471158739) cover image

Partial table of contents:

GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.

Vernon: Where Are the Multinationals Headed.

THE GLOBALIZATION PROCESS.

Melin: Internationalization as a Strategy Process.

COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.

Porter: Changing Patterns of International Competition.

COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.

Dunning: The Competitive Advantage of Countries and MNEActivity.

STRATEGIC ALLIANCES.

Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.

MARKETING.

Ohmae: The Rise of the Region State.

PRODUCTION.

MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.

R&D AND TECHNOLOGY MANAGEMENT.

De Meyer: Management of International R&D Operations.

FINANCE.

Lessard: Global Competition and Corporate Finance in the1990s.

ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.

Hofstede: The Business of International Business Is Culture.

INFORMATION AND INFORMATION PROCESSING.

Babbar and Rai: Competitive Intelligence for InternationalBusiness.

Related Titles

Strategic Management

by George S. Day (Editor), David J. Reibstein (Editor)
by John P. Schuster, Jill Carpenter, M. Patricia Kane
by Michael Coveney, Dennis Ganster, Brian Hartlen, Dave King
Back to Top