|
Textbook
Strategic Management in the Global Economy, 3rd EditionISBN: 978-0-471-15873-8
Paperback
592 pages
August 1996, ©1997
 |
||||||
- In their latest text, Heidi Vernon-Wortzel and Lawrence H. Wortzel have selected a collection of 40 articles that focus on the strategic approach managers must take to prosper in the global environment.
- These articles address the concerns of managers in small international firms as well as multinational managers.
- In addition to covering the traditional functional business areas (marketing, production, finance, and human resources) this edition focuses on new and emerging topics such as the corporate and country views of competitive analysis and strategic planning.
Related Titles
Strategic Management
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
