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"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

ISBN: 978-0-471-14749-7
Paperback
224 pages
May 1996
List Price: US $46.00
Government Price: US $23.46
Enter Quantity:   Buy
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

A Hollywood Adventure.

Hat in Hand.

An Irresistible Product.

Shooting Suzanne.

A Virtual Start Up.

Ambushed.

$100,000,000.

A Cultural Icon.

Epilogue.

Peter's Time Line.

Index.
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