"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure StoryISBN: 978-0-471-14749-7
Paperback
224 pages
May 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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PETER BIELER has sold his stake in Ovation, the company that sold the ThighMaster Exercisers. He now owns a Hollywood-based advertising agency that specializes in infomercial marketing and another company that funds infomercial media purchases. SUZANNE COSTAS is a contributing editor at Bloomberg Personal and was an associate editor at Worth magazine. She divides her time between New Rochelle, New York, and Boston, Massachusetts.
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