IdeaWise: How to Transform Your Ideas into Tomorrow's InnovationsISBN: 978-0-471-12956-1
Hardcover
240 pages
March 2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction.
"But, I'm Not Creative".
Don't Buy the Idea Industry's Blather.
Seek and Ye Shall Find.
Thomas Edison Was Right.
What Could You Substitute?
What Could You Combine?
What Could You Magnify or Minimize?
What Else Could It Be?
What Could You Eliminate?
What Could You Reverse?
What Could You Bring Back?
Generate First, Judge Later.
One Final Word: Cajones.
Index.
"But, I'm Not Creative".
Don't Buy the Idea Industry's Blather.
Seek and Ye Shall Find.
Thomas Edison Was Right.
What Could You Substitute?
What Could You Combine?
What Could You Magnify or Minimize?
What Else Could It Be?
What Could You Eliminate?
What Could You Reverse?
What Could You Bring Back?
Generate First, Judge Later.
One Final Word: Cajones.
Index.
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