IdeaWise: How to Transform Your Ideas into Tomorrow's InnovationsISBN: 978-0-471-12956-1
Hardcover
240 pages
March 2002
 Other Available Formats: E-book
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"...this book is highly entertaining and readable...excellent
read-fun and informative...well worth reading and may stimulate a
good deal of thought..." (The Marketing Reviewer, Winter
2002)
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