Industrial Marketing Strategy, 3rd EditionISBN: 978-0-471-11989-0
Paperback
384 pages
May 1995
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The Nature and Scope of Industrial Marketing.
Industrial Procurement and Buying Behavior.
Buyer-Seller Relationships.
Industrial Market Segmentation, Targeting, and Positioning.
Product Strategy and New Product Development.
Developing Markets for New Industrial Products.
Pricing Strategy.
Industrial Distribution Strategy.
Managing the Industrial Sales Force.
Industrial Marketing Communications.
Industrial Marketing Planning.
Index.
Industrial Procurement and Buying Behavior.
Buyer-Seller Relationships.
Industrial Market Segmentation, Targeting, and Positioning.
Product Strategy and New Product Development.
Developing Markets for New Industrial Products.
Pricing Strategy.
Industrial Distribution Strategy.
Managing the Industrial Sales Force.
Industrial Marketing Communications.
Industrial Marketing Planning.
Index.
Related Titles
Strategic Marketing
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