Teleselling: A Self-Teaching Guide, 2nd EditionISBN: 978-0-471-11567-0
Paperback
240 pages
April 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Using the Telephone to Sell.
Buying Motives and Product Benefits: The Critical Connection.
A Basic Sales-Call Strategy.
Prospecting.
Approach.
Analyze.
Advocate.
Answer.
Ask.
Apply.
Adapt.
Trouble-Free Telecommunication.
Effective Listening.
Managing Your Calls and Yourself.
Developing a Script.
Performance Evaluation Survey.
Afterword.
Appendices.
Sources for More Information.
Index.
Buying Motives and Product Benefits: The Critical Connection.
A Basic Sales-Call Strategy.
Prospecting.
Approach.
Analyze.
Advocate.
Answer.
Ask.
Apply.
Adapt.
Trouble-Free Telecommunication.
Effective Listening.
Managing Your Calls and Yourself.
Developing a Script.
Performance Evaluation Survey.
Afterword.
Appendices.
Sources for More Information.
Index.
Related Titles
General Marketing & Sales
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