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New Product Success Stories: Lessons from Leading Innovators

ISBN: 978-0-471-01320-4
Hardcover
352 pages
January 1995
List Price: US $50.00
Government Price: US $25.50
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Learning from New Product Success.

Aligning Strategic Opportunities.

Capitalizing on the Business Environment.

Pursuing Market Acceptance.

Motivating the Organization.

Creating New Product Ideas.

Designing New Products from Concepts.

Refining the New Product.

Tracking the New Product.

Lessons from the New Product Success Stories.

Notes.

Index.
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