Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era

Acknowledgments xi

Introduction: Open Services and Innovation 1

1 The Case for Open Services Innovation 7

Part 1: A Framework to Spur Innovation and Growth 29

2 Think of Your Business as a Services Business 31

3 Co-Create with Your Customers 53

4 Extend Services Innovation Outside Your Organization 68

5 Transform Your BusinessModel with Services 89

Part 2: Open Services Innovation in Practice 113

6 Open Services Innovation in Larger Companies 115

7 Open Services Innovation in Smaller Companies 133

8 Open Services Innovation for Services Businesses 155

9 Open Services Innovation in Emerging Economies 169

10 Open Services Innovation: The Way Forward 188

Notes 203

The Author 230

Index 232