Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in HistoryISBN: 978-0-470-90052-9
Hardcover
192 pages
August 2010
|
Brian Halligan has seen the Grateful Dead perform more than
100 times. He is CEO & confounder of HubSpot, a marketing
software company that helps businesses transform the way theymarket
thier products by "getting found" on the Internet. Brian is also
coauthor of Inbound Marketing: Get Found Using Google, Social
Media, and Blogs and is an Entrepreneur-In-Residence at MIT. In
his spare time, he sits on a few boards of directors, follows his
beloved Red Sox, goes to the gym, and is learning to play
guitar.
Learn more at www.hubspot.com.
Follow Brian at twitter.com/bhalligan.
Learn more at www.hubspot.com.
Follow Brian at twitter.com/bhalligan.
Since his first Grateful Dead show when he was a teenager in
1979, David Meerman Scott has seen the band perform over 40
times. David is a marketing strategist and a professional speaker.
He is the author of the Business Week bestselling book
The New Rules of Marketing & PR and several other books.
He speaks at conferences and corporate events around the world. He
loves to surf (but isn't very good at it), collects artifacts from
the Apollo moon program, and maintains a database, with 308 entries
at this writing, of every band he has seen in concert.
He is a graduate of Kenyon College where he listened to a heck of a
lot of Grateful Dead in his dorm room.
Learn more at www.webinknow.com.
Follow David at twitter.com/dmscott.