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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read

ISBN: 978-0-470-90019-2
Hardcover
272 pages
March 2011
List Price: US $24.95
Government Price: US $12.72
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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read (0470900199) cover image
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Foreword Barry Trexler ix

Introduction xiii

Chapter 1 Sales Distinctions and Success Traits 1

Chapter 2 Marketing Yourself Shamelessly 24

Chapter 3 Personality Selling 48

Chapter 4 Becoming a Sales S.T.U.D. 68

Chapter 5 Bauer Power Sales Tools 92

Chapter 6 Communication Mastery 117

Chapter 7 Presentation Mastery 139

Chapter 8 Phone Mastery 168

Chapter 9 Overcoming Objections 191

Chapter 10 Closing Mastery 214

Chapter 11 Don’t Procrastinate—Activate! 231

Resources 243

Index 247

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