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Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read

ISBN: 978-0-470-90019-2
Hardcover
272 pages
March 2011
List Price: US $24.95
Government Price: US $12.72
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March 07, 2011
Sales Mastery

There are thousands of salespeople in America that do an outstanding job in their area of expertise, but there is a huge difference between an outstanding salesperson and a salesperson that stands out among their colleagues and competitors.

“If you want to be successful, you must be distinctive,” says Chuck Bauer a 20-year sales veteran, sales trainer, sales coach and author of the new book, Sales Mastery: The Sales Book Your Competition Doesn't Want You To Read. “Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive - all they do is follow one another.”

In Sales Mastery Bauer gives his unique personal experiences as a successful salesman turned sales coach to connect readers with his methodology, proven by salespeople in every industry, to distinguish themselves, build sales skills, and win deals again and again.

Bauer can also discuss topics such as how to:

  • Master the many pieces of sales including communication, presentations, phone pitches, customer objections and closing a deal
  • Create a “Top of Mind Awareness” campaign that will make you stand out and keep you consistently visible
  • Determine your prospect's personality so that you can control the communication
  • Arm yourself with Power Sales Tools that will overcome any prospect's objections
  • Learn the 12 Leaps of distinction
  • Discover the traits of success

In the sales world, there are those who are one missed sale away from getting fired, and then there are those who hit their numbers by the 20th of every month—and then keep going. Sales Mastery delivers practical techniques to help better understand sales psychology, work more efficiently, and improve sales tactics. 

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