Bayesian Statistics and Marketing

Peter E. Rossi, Greg M. Allenby, Rob McCulloch

ISBN: 978-0-470-86367-1

Hardcover

372 pages

December 2005

List Price:	US $99.75
Government Price:	US $67.16
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"..an asset for business schools and marketing researchers." (Technometrics, May 2007)

"'Bayesian Statistics and Marketing' comes from three pioneers in the field of market research and fills a hole in the existing literature on the topic." (Journal of the American Statistical Association, December 2006)

"…extremely useful to both researchers and practitioners who are interested in understanding the power of these methods for solving important marketing problems." (Journal of Marketing, October 2006)

" This book deserves to be widely adopted by business schools, and widely read by more numerate marketing practitioners." (Short Book Reviews, April 2006)

" … valuable to marketing researchers and others working on related applications, especially if they use advanced logistic and probit models." (JRSSA, Vol. 169, No. 4, October 2006)

" … an excellent book for researchers in applied Bayesian statistics." (Journal of Applied Statistics, Vol. 33: 9, 1034, November 2006)

‘…an important study tool for potential practitioners or all those researchers who study Bayesian methods through "learning by doing" (Statistical Papers,48,2007)