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Bayesian Statistics and Marketing

Peter E. Rossi, Greg M. Allenby, Rob McCulloch
ISBN: 978-0-470-86367-1
Hardcover
372 pages
December 2005
List Price: US $99.75
Government Price: US $67.16
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.

Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.

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