Breakthrough Zone : Harnessing Consumer Creativity for Business InnovationISBN: 978-0-470-85539-3
Hardcover
256 pages
December 2003
 |
||||||
Foreword.
Chapter 1. On Innovation and How to Use this Book.
Chapter 2. Building Your Case.
Chapter 3. Resourcing the Breakthrough Zone.
Chapter 4. How to Facilitate a Breakthrough Zone Event.
Chapter 5. Training the Breakthrough Team.
Chapter 6. The Breakthrough Zone.
Chapter 7. The Insight Workshop.
Chapter 8. Dealing With Cultural Resistance.
Chapter 9. Winning the Power to Keep Moving.
Chapter 10. Beginning the Mission.
Chapter 11. Internal Consultations and Final Design.
Chapter 12. Prototypes and Customer Experience Testing.
Chapter 13. The Mission Plan.
Chapter 14. Communication Strategy.
Chapter 15. Implementation and Review.
Bibliography.
Index.
Related Titles
Strategic Marketing
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
