Breakthrough Zone : Harnessing Consumer Creativity for Business InnovationISBN: 978-0-470-85539-3
Hardcover
256 pages
December 2003
 |
||||||
"...Worth buying? Yes. Its subject matter is unusual...almost every
page contains something of value..."(Research, January 2004)
"The main problem with any innovation is making it a reality. In the area of implementation this book really excels." (The Marketer, May 2004)
"Shows how to create breakthroughs for people who work in large organisations where so much energy is committed to preserving the status quo." (Long Range Planning, 2005)
Related Titles
Strategic Marketing
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
