Global Account Management: Creating ValueISBN: 978-0-470-84892-0
Hardcover
272 pages
August 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Unique approach that addresses an urgent need for executive programs focused on the effective understanding and management of global accounts
- Covers all critical aspects of the topic: planning; account selection; team building; executive support; global IT requirements; compensation structures and more
- Draws on interviews with key executives at leading companies including IBM, Cable and Wireless, Siemens, HP, Guinness, Cisco, and Procter & Gamble
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